Cannon Falls

Cannon Falls

You Might be a Digital Dinosaur

What are you going to do differently to make this year better than last year?

Newspapers are going out of business on a daily basis. Television advertisers are leaving in droves. Radio stations are being forced to layoff employees because of declining revenues. 

Way back in the early 90s, the economy was going through a downturn, media had been tremendously affected by USA Today, Cable TV and more targeted advertising. I decided to switch the marketing of a company from Trade print to consumer broadcast and in the process learned that Wrestling and NASCAR were well targeted audiences for the companies product. 

I knew there was no way that I could convince the Board to let me spend the advertising budget on Wrestling so that left NASCAR. That decision evolved into the sponsorship of a race team. This caused a stir in the organization because I was spending money on a race team when the organization was going through cutbacks and shortened work weeks. Immediately upon hearing the first rumblings of problems, I explained that the expenditure on the race team was made to increase our brand image and exposure in an effort to increase sales and get everyone back to work.       

It worked. They bought into the idea and became big supporters of the endeavor.

In 1993 I spent $500,000 on our NASCAR Busch Team and we won the Championship. As a result of our efforts, the company received $1,000,000 worth of exposure on Television plus significant print coverage and incredible team spirit in the organization. It did increase our brand image and helped us gain ground with some major accounts. I also believe that it was a key ingredient in the 60% unit growth achieved while I was working with that company.

Today, like then, traditional media is undergoing some tremendous changes. This is evident by the falling revenues of traditional media. At the same time, there is one avenue that is continuing to grow and that is Web 2.0. This is a new arena for marketers and there are few precedents to follow, but in this uncertainty lies a tremendous opportunity. 

Check your understanding of this new media by taking the quiz, You might be a Digital Dinosaur if:

 You think FaceBook is the family photo album.

 You think your office is MySpace.

 You think tweet is what a bird does.

 You think Linkedin has to do with keeping your dog in the yard.

 You think Tweetdec is the front porch of a birdhouse.

 You think WordPress is what Gutenberg used to print the Bible.

Here is how to score your results. If you got:

5+ = Marketing Guru

4 = Social Networker

3 = Tweeter - Tweet me @CannonAdvantage

2 = barely aware - Talk to a tweeter

1 = Digital Dinosaur call a tweeter immediately for help.

©? Copyright Bob Cannon/The Cannon Advantage, 2009. All rights reserved.

About the Author

Bob Cannon helps visionary leaders improve performance and profitability. He is the author of the new book “Taking Aim for Better Decision-Making”, available at www.cannonadvantage.com . Bob can be reached at (216) 408-9495 or mailto: bob@cannonadvantage.com

This article courtesy of http://www.cannonadvantage.com. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.

How 2010 Condé Nast “Top 100,” AAA Four- and Five-Diamond, and Five-Star Award Winning Independent Properties ...
NORTHWIND, provider of Maestro ™ Enterprise Property Management hotel software and reservation software solutions for the industry’s leading independent hotel, resorts, and multi-property groups, announced that a growing list of independent luxury clients recently earned top honors from Conde’ Nast, Forbes Travel Guide, and the American Automobile Association for their outstanding properties and ...

Cannon Falls

• Wonderful Gift Ideas For The Man In Your Life
• Wholesale video game christmas gift ideas on ILoveChinaShopping.com
• Wholesale video game christmas gift ideas on ILoveChinaShopping
• Wholesale video game christmas gift ideas on ILoveChinaShopping
• Wholesale video game christmas gift ideas on ILoveChinaShopping

Tagged with: "baker street" gingerbread collectible • "cannon falls snow globe" • "cannon falls", baker • "cannonfalls snow globe" • "heartfelts" midwest • "heartfelts" ornaments • "inspiring traditions" candelabra • "midwest heartfelts" • "midwest importers" christmas manger sets • "midwest importers" christmas nativity sets • "midwest importers" nightlight • "midwest imports" 12 days of christmas • "midwest of cannon falls" heartfelts • "seasons of cannon falls" "gingerbread tree" or snowman or nutcracker • "seasons of cannon falls" dog ornaments glass set • "smores nativity" "midwest" • baker street by midwest of cannon falls • baker street by midwest of cannon falls house • baker street cannon falls ornaments • baker street gingerbread • baker street midwest of cannon falls • baker street ornament • cannon falls • cannon falls alligator santa • cannon falls baker street gingerbread • cannon falls baker street gingerbread bungalow ornament • cannon falls baker street gingerbread house ornament bungalow • cannon falls baker street gingerbread house ornaments • cannon falls baker street gingerbread ornament • cannon falls baker street gingerbread ornaments • cannon falls baker street ornaments • cannon falls christmas • cannon falls christmas 2010 • cannon falls christmas decorations • cannon falls christmas stocking holders • cannon falls christmas stockings • cannon falls gingerbread house bungalow • cannon falls midwest baker street • cannon falls midwest inspiring a tradition snowman globe set • cannon falls midwest nativity • cannon falls nativity • cannon falls nativity scene pewter • cannon falls pewter nativity • cannon falls snowglobes • cannon falls stocking holder • cannon falls wrestling • cannon falls, baker street • cannonfalls smores • canon falls glitter garland 2010 • christmas decorations midwest "cannon falls" • christmas decorations midwest importers, canon falls • crochet christmas stocking from midwest of cannon falls • does pam shiefferl still do santas for midwest • eddie walker 4 seasons candle holder • eddie walker christmas • eddie walker midwest of cannon falls nativity set • eddie walker nativity • eddie walker nativity midwest • eddie walker nativity pieces • eddie walker nativity scene • eddie walker nativity set • eddie walker nativity set auction • eddie walker nib nativity set midwest cannon falls • eddie walkers nativity • eddiew walker for midwest of cannon falls • folk art collection/midwest of cannon falls • frosted tree candle holder by seasons of cannon falls • glass snowman-midwest company • glitter plug in snowman cannon falls • green grape glass "kugel midwest" • heartfelts christmas ornament cannon falls • heartfelts midwest of cannon falls • heartfelts ornaments midwest • heartfelts ornaments midwest of cannon falls • herr kristmas snow globe • ice cube decorations by "inspieing traditions" • ice cube snowman seasons of cannon falls • inspiring traditions candalabra • jennifer murphy midwest falls • jennifer murphy sweet peas seasons of cannon falls • lighted houses midwest of cannon falls baker street • lighted nativity snow globe seasons of cannon falls • midwest baker street • midwest baker street ornaments • midwest cannon baker street • midwest cannon christmas decor 2010 • midwest cannon fall smores nativity christmas • midwest cannon falls "baker street" -ornament • midwest cannon falls and snow globes • midwest cannon falls baker street • midwest cannon falls baker street collection • midwest cannon falls nativity • midwest cannon falls smores • midwest cannon falls smores nightlight 6 inch table night light • midwest cannon falls stocking hanger • midwest cannon gingerbread • midwest cannon gingerbread collectible "baker street" • midwest cannon mousekins ornaments • midwest canon baker street • midwest canon falls nativity • midwest eddie walker nativity set • midwest heartfelts ornaments • midwest import india kugal • midwest importers cannon falls ornaments phone booth • midwest importers cannon falls website • midwest importers cast iron stocking hangers • midwest importers christmas-nativity scene • midwest importers gingerbread tree • midwest importers nativity • midwest importers nativity set • midwest importers navity sets • midwest importers of cannon falls herr kristmas • midwest importers of cannon falls iron santa statue • midwest importers of cannon falls nativity sets • midwest importers of cannon falls stocking hangers • midwest importers of cannon falls stocking holder • midwest importers reindeer stocking holder • midwest importers skeleton nightlight • midwest importers stocking • midwest importers stocking hangers • midwest importers stocking holders • midwest imports serenity angel hook • midwest imports stocking hangers • midwest inports cannon falls santas • midwest kugel • midwest kugel company • midwest nativities eddie walker • midwest nativity set • midwest of cannon falles smores valentine snow globe • midwest of cannon falls • midwest of cannon falls 1997 13 piece nativity set • midwest of cannon falls antler candelabra • midwest of cannon falls baker street • midwest of cannon falls baker street collection • midwest of cannon falls baker street gingerbread collection • midwest of cannon falls baker street houses • midwest of cannon falls christmas baker street • midwest of cannon falls christmas ornaments • midwest of cannon falls christmas ornaments baker street • midwest of cannon falls christmasstockings • midwest of cannon falls eddie walker • midwest of cannon falls eddie walker nativity set • midwest of cannon falls gingerbread • midwest of cannon falls gingerbread ornaments • midwest of cannon falls kugel ornaments • midwest of cannon falls layoffs • midwest of cannon falls mice • midwest of cannon falls millinium • midwest of cannon falls mousekins • midwest of cannon falls nativity scene • midwest of cannon falls nativity set • midwest of cannon falls nativity set by dennis brown • midwest of cannon falls santa 2010 • midwest of cannon falls santa 2011 • midwest of cannon falls santa of the 2010 • midwest of cannon falls smores ornaments • midwest of cannon falls snow globes • midwest of cannon falls snowglobes • midwest of cannon falls stocking holders • midwest of cannon falls stocking holders for sale • midwest of cannon falls, antler candlesticks • midwest of canon falls snowman doctor acrylic • midwest reindeer stocking hanger • midwest seasons of canon falls inspiring traditions pilgrim candlesticks • midwest serenity angel • midwest serenity nativity figures • midwest serenity nativity scene • midwest smores folk art cannon falls christmas ornament • midwest stocking holder santa -ebay • millenium nativity midwest of cannon falls • mousekins cannon falls • mousekins christmas figurines • mousekins midwest cannon falls • mousekins nativity • mousekins nativity set midwest cannon fall • mouskins midwest of cannon falls • mouskins midwest of cannon falls mice nativity • nativity sets distributed by midwest importers • nativity sets eddie walker • nutcracker pieces by midwest imports • pictures of baker street cannon falls houses • reindoor stocking holder from midwest importers • rudolf company ltd/midwest cannon falls • santa snowglobe midwest imports • season of cannon falls christmas snow globe • season of cannon falls miniature placecard holder • seasons by cannon falls christmas stockings • seasons cannon falls christmas stocking • seasons of cannon falls candalbra • seasons of cannon falls candelabra • seasons of cannon falls christmas decorations • seasons of cannon falls christmas lights • seasons of cannon falls christmas ornaments • seasons of cannon falls christmas ornaments 2010 • seasons of cannon falls christmas stocking • seasons of cannon falls christmas stockings • seasons of cannon falls dinosaur ornaments • seasons of cannon falls glitter candleabra • seasons of cannon falls glitter snowman • seasons of cannon falls glitter snowman light • seasons of cannon falls horse stocking holder • seasons of cannon falls inspiring traditions • seasons of cannon falls inspiring traditions snow globe • seasons of cannon falls inspiring traditions vintage ice cube snowmen • seasons of cannon falls little one serenity angel • seasons of cannon falls nativity • seasons of cannon falls nativity pewter • seasons of cannon falls night lights • seasons of cannon falls pewter • seasons of cannon falls retired nativity sets • seasons of cannon falls santa • seasons of cannon falls santa snow globe • seasons of cannon falls serenity nativity • seasons of cannon falls smores nativity • seasons of cannon falls snow globe • seasons of cannon falls snow globe ornament • seasons of cannon falls snow globes • seasons of cannon falls snowglobes • seasons of cannon falls snowman • seasons of cannon falls snowman decoration • seasons of cannon falls snowman snow globe • seasons of cannon falls snowman snowglobe • seasons of cannon falls/ baker street • seasons of cannon nativity puzzle • seasons of cannonfalls nativity scene • seasons of canon falls christmas stockings • serenity angel nativity pewter • smores midwest of cannon falls 2011 • smores nativity set • snow globe midwest cannon falls -disney • snowman seasons of cannon falls • vintage blue midwest kugel christmas ornaments • vintage nativity scene made by midwest of cannon falls • web • what pieces are in the midwest cannon falls baker street?